Eighteen working days, kickoff to launch.
Copy is written before design. We design around the argument rather than pouring words into a template, and you approve the argument on day seven — before anything is built.
- Kickoff to launch
- 6phases
- Before the build starts
- 12of 18 days
- You approve, before it is built
- 7days in
- Included after launch
- 12months
- 01
Discovery & audit
Day 0
Discovery call, then a technical and commercial audit of your current site
Audit document, go/no-go
- 02
Positioning
Days 1–3
Who buys, what disqualifies you, what the site has to prove
Positioning brief, agreed number
- 03
Copy
Days 4–7
Sitemap and page-by-page copy
Approved copy
- Day 7
You approve the argument here.
Everything above this line is agreed with you. Nothing below it is built until it is.
- 04
Design
Days 8–11
Design system and key pages
Design review
- 05
Build
Days 12–15
Build, integrations, content load
Staging site
- 06
Launch
Days 16–18
Performance, accessibility, SEO, cutover
Live site, measured baseline
- ∞
A website is equipment. Equipment is maintained.
Monitoring, iteration and quarterly review — the twelve months after launch that the engagement is actually sold on.
Included, not optional
Beyond day 18